Building Better Brands

Pape PR is a popular, women-owned, communications agency that offers brands a unique insider’s perspective into the media. As former journalists, we know exactly what the media needs to tell your brand story because we’ve been there. This unique, firsthand knowledge allows us to produce modern, innovative digital, social, influencer, and affiliate marketing campaigns that speak to the millennial and gen x audience.

With Half Magic, the Euphoria Makeup Team is Bringing Gen Z Beauty to All - Vanity Fair

Black, female owned beauty brand, shaving company OUI the People known for promoting body positivity and inclusivity has award winning body care products and rose gold stainless steel razor

Here Are The 20 Best Eco-Friendly Razors On The Market - ELLE

The 100 Most Iconic Beauty Products of All Time - Harper’s BAZZAR

The Many Silk Things You Didn’t Know You Needed - Vogue

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We are Storytellers

The most successful brands tell a good story. A good story is what builds interest and keeps people engaged making it the single most powerful tool for driving digital, social and influencer engagement. We help brands perfect their personality, establish their purpose, and identify what makes them unique, taking a multichannel approach to increase consumer awareness, raise interest, and establish loyalty.

  • Media Campaigns

    We leverage close relationships with digital, influencer, celebrity, social, print, podcast, and broadcast media to execute innovative, thought-provoking campaigns that resonate with today’s market and secure top tier earned media placements that boost sales, SEO and credibility.

  • Brand Strategy

    Our team works to enhance the branding of a product or service by building a trustworthy message and ensuring products and services, mission, values, culture, and image are consistently represented. We monitor and analyze market and competitor trends, provide positioning recommendations, and ensure compliance. 

  • Affiliate Marketing 

    Personalized Influencer and affiliate marketing strategies increase sales, brand awareness, and widen a company’s reach. We work closely with influencers and publishers to review, promote, and feature your brand and its products while monitoring affiliate links and maintaining relationships to optimize high-awareness placements. 

  • Social Media

    Develop and execute results-driven social media strategies to increase following and engagement and drive awareness and sales. Analyze social media audiences, create, and distribute content, monitor online conversations, collaborate with influencers, provide community management, and monitor, measure, and report social media performance and ROI.

SERVICES