OUI THE PEOPLE

FOUNDER AUTHORITY

    • Young was named one of Entrepreneur Magazine’s “100 Most Powerful Women” of 2020.

    • Oui The People become the top searched Black-owned beauty brand in 2020 with an increase of 1150%

    • CEW named Young and Oui The People an “Outstanding Black female-founded Beauty Company Disrupting the Industry.”

    • Young and Oui the People has been featured in hundreds of media outlets, including key placements in Entrepreneur, Forbes, Allure, WWD, Glossy, Beauty Independent, The Los Angeles Times, Cosmopolitan, Refinery 29, InStyle, and POPSUGAR

    • Oui the People has won numerous prestigious Beauty Awards including the Allure BEST OF BEAUTY Award as well as Elle, Cosmopolitan, POPSUGAR, and GQ Grooming Awards.

    • In 2022 Young closed an oversubscribed seed round and became one of fewer than 100 Black Women to raise over $1 million dollars. Investors credited this in part to the brand’s significant media exposure.

    • Establish Oui The People’s founder Karen Young as an expert and innovator in the shaving and body care industry.

    • Highlight Young’s story, her struggle with debilitating razor burn, and how it inspired her to create the world’s first rose gold safety razor designed for women.

    • Push the brand’s messaging and its reCONSTITUTION of beauty forward through the press and social media placements including TikTok and Instagram.

    • Boost awareness to support fundraising efforts.

    • Pivoted the conversation to focus on the shaving industry as a whole and how Young innovated the women’s category by creating a razor that is luxurious, handmade, built to last, and more environmentally friendly than the 2-billion “pink” plastic razors thrown in the landfill each year.

    • Booked intimate meetings between Young and media, cultivating important relationships,

    • Shared the completing brand and founder story with business, trade, and consumer outlets

    • Positioned Young to be featured on major media outlets, key podcasts, and social media accounts to become a trusted expert for business, shaving, and body care advice.

  • OUI the People’s Karen Young Is Furthering the Conversation Around Body Care

    WWD

  • Rebellion Is At the Core of Oui the People's DNA

    INSTYLE

  • Google Searches for This Beauty Brand Are Up 1150%—Here’s Why You Should Know It

    WELL + GOOD

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