TANGLE TEEZER
BRAND REFRESH
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Positioned TANGLE TEEZER’s original brush to become a cult-favorite product, winning FOUR Allure BEST OF BEAUTY Awards and securing a spot in Allure’s “BEST OF BEAUTY Hall of Fame” as well as multiple other prestigious beauty awards including Cosmopolitan, InStyle, Women’s Health and Harper’s Bazaar which named it “One of the most iconic beauty products of all time.”
Doubled sales at Ulta
Identified, cultivated and managed relationships with professional hairstylists to establish professional ambassadors and celebrity fans.
Secured multiple viral social media moments including JLo's Superbowl halftime show with celebrity stylist Chris Appleton and Mandy Moore’s SAG Award ponytail with Ashley Streicher
TANGLE TEEZER was acquired by Mayfair Equity Partners in 2021
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Refresh the brand’s ineffective US media strategy to increase consumer awareness.
Establish TANGLE TEEZER as a cult-favorite brand and position the brush to be the clear favorite over competitors
Increase sales and support for retailers including Sephora and Ulta
Work with influencers, celebrities and professional hairstylists to establish credibility
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Hosted engaging, visual events with hands-on activities and photographable moments to tell the TANGLE TEEZER story from a 360-perspective
Established meaningful, long-term relationships with media and influencers
Secured coverage for hero products and new launches through close contacts and unique and timely pitches
Managed influencer outreach and grew US Instagram account
Cultivated relationships with professional hairstylists to secure brand ambassadors, celebrity fans and viral media moments
